We’re a creative production house built for dreamers, storytellers, and bold ideas. Through cinematic video, music, art, and immersive creative projects, we turn raw inspiration into experiences people can feel.
“Bringing ideas to life 1 video, 1 song, 1 art piece at a time.”
“Welcome to The Kraft”
WE MAKE COOL SH*T
WE MAKE COOL SH*T
MAWHERIKI
CREATE | RINSE | REPEAT
NOVA T
“I LOVE YOU ALL'“
MAURI
“LIVE LIFE BE FREE”
VISUAL ART
Music
Released music
Photography
Commercial Projects
Uia Te Pātai is a kaupapa-driven podcast and video series we developed to foster open, culturally grounded conversations around suicide, grief, mental health, and healing within Ngāpuhi and wider Māori communities. Bringing together clinicians, kaumātua, advocates, creatives, and whānau with lived experience, the series creates space for honest and compassionate kōrero that challenge stigma, encourage connection, and promote pathways to support through Ngāpuhi Iwi Social Services. Grounded in tikanga Māori and community storytelling, Uia Te Pātai was created as a meaningful resource for rangatahi, whānau, and individuals navigating mental health challenges, loss, and recovery.
The Kraft collaborated with Ngāpuhi Iwi Social Services on the return of the Haukāinga podcast, a kaupapa-driven series creating space for open and honest conversations affecting whānau across Aotearoa. This project focused on amplifying lived experiences and frontline perspectives surrounding methamphetamine use and its impact on Māori communities. Through authentic storytelling and grounded kōrero, the podcast explored themes of addiction, recovery, resilience, and collective healing. The production reflected The Kraft’s commitment to creating meaningful media that supports community voice, cultural connection, and social impact.
Toi Mahara
Te Toi Mahara is a three-day, immersive summit of Ngāpuhi-nui-tonu creative and cultural expression. The inaugural instalment of Te Toi Mahara will bring together Ngāpuhi-nui-tonu leaders, ahikā, change-makers, practitioners and artists together to share kōrero and experiences that explore te toi o te mahara - the origin of why and how we creatively express ourselves. Toi is more than just ‘art’. It is the peak expression of creativity and culture. Te Toi Mahara emerges from te ao wairua, from Hawaiki, and our people can be vessels for that emergence. The event will be held at Waitangi Treaty Grounds on October 14-16 and will activate kōrero, culture, taiao and creativity.
In 2023, Mauri worked as an intern on the production of Kāinga Whenua, a Māori factual television series hosted by Pio Terei and broadcast through Whakaata Māori and MĀORI+.
Working across multiple areas of production, Mauriora supported the creative process in a hands-on role that provided insight into the development and delivery of kaupapa Māori television. The experience strengthened his understanding of collaborative storytelling, on-set workflows, and the importance of creating media that reflects community, culture, and connection to whenua.
Kāinga Whenua tv show
Kāinga Whenua is a 2024 television series hosted by Pio Terei that explores how Māori families reconnect with their ancestral land by building, renovating, or relocating homes on it. The show highlights the practicalities and joys of building papakāinga (housing on communal land) and is available on Whakaata Māori and MĀORI+.
“NOT EVEN” TV SHOW
We composed and produced the original soundtrack for Not Even, a Wellington-based comedy-drama series following a group of twenty-something Māori and Pasifika friends navigating identity, relationships, and adulthood. Through his score, Mauriora shaped the emotional tone and atmosphere of the series, supporting character-driven storytelling with a distinctive and culturally responsive sound.
